7 & 7

Few two-part drinks in the canon are as simple to make (and remember) as the 7 & 7. Indeed, the Gin & Tonic and Vodka Soda also meet the requirements, but the alliterative quality of the 7 & 7 is easy to remember. You only need to remember one word—in this case, a number—and the ingredients are listed right there in the name.

The 7 & 7: A Timeless Highball Cocktail

The 7 & 7 is a classic highball cocktail that perfectly marries the smoothness of Seagram’s 7 Crown whiskey with the refreshing effervescence of 7UP. This iconic drink has roots in Canada but has become a staple in American bars and homes. Known for its sweet taste and creamy vanilla finish, Seagram’s 7 is a blended whiskey that shines in this simple yet satisfying cocktail.

The History of the 7 & 7

The 7 & 7 rose to prominence in the 1970s, a time when Seagram’s 7 sold tens of millions of cases annually. Its distinctive bottle could be found in nearly every back bar and at-home bar cart, making it a familiar choice for many. Although its popularity has waned in recent years, the 7 & 7 continues to evoke a sense of nostalgia for those who remember its heyday.

Much of the charm of the 7 & 7 lies in its simplicity. With just two ingredients, this cocktail is incredibly easy to prepare. There are no complicated techniques, no need for exotic garnishes, and no requirement for citrus fruit or special bar tools. All you need to do is pour whiskey and 7UP into a tall glass filled with ice, and your drink is ready to enjoy.

Making the Perfect 7 & 7

While the traditional recipe calls for Seagram’s 7 and 7UP, there are plenty of ways to experiment with this cocktail. You can pair Seagram’s 7 with other mixers such as club soda or ginger ale for a different twist. Some might even opt for Sprite, though true fans know that only 7UP can deliver the authentic flavor profile of a classic 7 & 7.

Ingredients:

• 1 1/2 ounces Seagram’s 7 Crown whiskey: This blended whiskey provides a sweet, smooth foundation.
• 4 ounces 7UP: The lemon-lime soda adds a refreshing, bubbly lift.

Steps to Make a 7 & 7:

1. Prepare Your Glass: Fill a highball glass with ice to keep your drink chilled.
2. Mix the Ingredients: Pour in the Seagram’s 7 Crown whiskey followed by the 7UP.
3. Stir Gently: Give the mixture a gentle stir to combine the flavors without losing the soda’s carbonation.
4. Serve and Enjoy: Your 7 & 7 is now ready to be enjoyed. Sit back, relax, and savor the refreshing taste of this classic cocktail.

Conclusion

The 7 & 7 is more than just a drink; it’s a nostalgic reminder of simpler times and classic cocktails. Its easy preparation and delightful flavor make it a great choice for any occasion, whether you’re hosting a party or enjoying a quiet evening at home. So, gather your ingredients, mix up a 7 & 7, and raise a glass to a timeless favorite!